Description

The Birch Co. entered a new phase of growth following an acquisition and a shift in leadership. While the core quality of the work remained strong, the brand and website no longer reflected the direction of the company or the way the team was now operating. Animus Digital partnered with The Birch Co. during this transition to help realign the brand and digital presence. The goal was not reinvention. It was refinement, clarity, and stability during change by rebuilding their brand creatively, building a strong web presence for ongoing growth, and ensuring a shift in the market around perception as they built stronger processes and improved internally. Animus Digital worked alongside Birch leadership to steady the transition and sharpen how the company presented itself. We focused on: Clarifying positioning after the acquisition Refreshing the brand without losing equity Updating the website to reflect how Birch now operates Creating consistency and confidence during a period of change This was a strategic clean-up, not a reset.