Positioning Is the Single Most Overlooked Growth Lever in B2B and B2G

If you’re playing in the B2B or B2G space, not having clear positioning is a death sentence. And you know what I'm talking about. Proposals in this space are the key differentiator. If you don't stand out, you don't get chosen, and you can't continue to win pitches solely because you beat everyone out on price.

July 8, 2025

How to Actually Identify Your Addressable Market and Get Low-Cost Leads From It

Read through one of the ways we think about strategy and make your marketing actionable.

July 4, 2025

Why Big Companies Dominate SEO (And What You Can Learn From It)

Every entrepreneur has felt it: you pour hours into SEO, yet Google still seems to love the big guys. Your niche online store or local service can barely crack page two, while Fortune 500 brands and mega-corporations hog the top spots. Is Google biased? Not intentionally – but large companies do have built-in advantages that make climbing the rankings much easier for them than for the little guys.

June 13, 2025

Tulsa Marketing Specialist

As we expand our in-market capabilities and elevate the level of strategic support we provide to our clients for digital marketing services in Tulsa, we’re hiring another full-time Marketing Specialist based in Tulsa. This is an on-site position designed for someone who understands the intersection of marketing, branding, and execution — and thrives in fast-moving, outcomes-driven environments.

May 16, 2025

The Power of YouTube for Search and SEO Marketing in 2025

In today’s digital world, search engine optimization (SEO) is no longer limited to Google. While Google remains the top search engine, YouTube has...

January 31, 2025

The Economic Impact of Elections on Business: A 2025 Analysis

Election cycles play a critical role in shaping economic activity, consumer behavior, and business dynamics. As we move through 2025....

January 20, 2025

5 Game-Changing Trends to Supercharge Your Strategy in 2025

January 10, 2025

The 10–10–10 Principle: Your Blueprint for 30% Growth

Every business owner wants to grow, but achieving meaningful growth requires more than wishful thinking or scattered effort. It takes a disciplined approach. The 10–10–10 principle is that approach — a simple yet powerful framework designed to help you focus, execute, and achieve measurable results.

January 7, 2025

The Power of a Healthy Workplace Culture

When we talk about workplace culture, the conversation often drifts toward perks: higher salaries, bonuses, and financial incentives. But if you’ve ever worked in or run a business where the culture feels truly healthy, you know it’s about far more than numbers. A thriving workplace isn’t just one where people feel compensated—it’s one where they feel genuinely seen, valued, and appreciated by leadership. And the ripple effects of that kind of culture? They’re massive.

December 2, 2024

2024’s Marketing Tactics for Small Business Success — and What’s on the Horizon for 2025

The toolkit has expanded beyond recognition, but for all the new tech and intriguing platforms, the basics of marketing success remain grounded in what’s real and what resonates.

November 6, 2024

Manufacturing Marketing in 2025: Growth Strategies for Leaders Who Have Enough on Their Plates

November 4, 2024

We're hiring!

Animus Digital is growing, and we’re excited to announce an opportunity to join our team as an Ad Specialist.

October 31, 2024

Top 3 Pitfalls in Small Business AI Marketing — Why DIY Could Be Your Downfall

In today’s world, AI is everywhere. If you read my post yesterday you’ll note I spoke on the fact that many people are “Iffy” on AI. Here in the Midwest that is true.

October 31, 2024

What Should My Business Be Doing with AI in Marketing?

If you’ve been sitting on the fence about integrating AI into your marketing strategy, you’re not the only one.

October 30, 2024

Why the Midwest Struggles with Fractional Marketing and Operations Roles and How That Hurts Their Growth

Fractional CMO services — bringing in an industry leader, or even someone with exemplary experience, on a part-time basis — have already taken off for our Coastal Elite friends.

October 22, 2024

Zero-Party Data: Are you ready for a future in marketing without cookies?

In recent years, the marketing industry has undergone significant changes driven by privacy concerns, changing regulations, and evolving customer expectations.

October 21, 2024

Your Business Needs a GTM Plan — And It Shows.

Businesses often move forward with product launches without a proper Go-To-Market (GTM) plan. The result is predictable: underperformance, missed opportunities, and confusion.

September 21, 2024

3 Learnings from Transforming a 50-Year-Old, 7-Figure Marketing Budget from Traditional to Digital

Companies all grow at their own pace.I’ve found over the years that while you can push your company to grow, you can’t usually force it.

August 1, 2024